How to Optimize the Website for Bing?

When it comes to doing SEO for Google then we get loads of articles, blog posts and other content on how we can optimize the website and get better rankings and traffic. But when it comes to optimizing the website for Bing then we have very less information from people on internet or World Wide Web (WWW).


Recently, Duane Forrester Senior Product Manager of Bing’s Webmaster Program organized a webinar on crawling basics. In this webinar he described factors Bing considers important before ranking any website for a particular search term.


Here is the summary of Bing crawling basics webinar describing important ranking factors for Bing:

Content is King: A lot of fresh and unique content is important for crawlers of Bing.

XML Sitemaps and RSS Feeds: Bing insists on using error free sitemap.xml. XML sitemap should not have URLs leading to 404 pages; Bingbot might ignore whole sitemap if it finds even one URL leading to 404 errors. RSS feeds are more important for Bing, by RSS feeds Bingbot will get update about latest content coming on website.

Robots.txt: In a survey conducted by Bing they found that most of the websites which Bingbot cannot crawl don’t have correct robots.txt file. They found that these websites have blocked crawlers from indexing the websites. So, check your robots.txt before doing SEO for the website.

Bounce Rate: Bing also considers bounce rate as a major ranking factor. If they find that most of the visitors are leaving a page before spending certain amount of time on that page, then they may rank down the website. So, keep a check on your bounce rate also. Make your website engaging enough for the visitors.

Bing Webmaster Tools: Finally, if you want to rank well on Bing then you should start using Bing webmaster tool. Benefits of using Bing Webmaster Tool are that you can have a better control on your website when it comes to indexing in Bing. Besides using an array of SEO tools like keyword research, back-link analysis etc. you can submit sitemaps, control robots.txt, URL parameters etc.

Besides all this, social media plays an important role in SEO for Bing. Hope this will help you in getting better ranks on Bing.

Best Seo Optimization Techniques To Promote Your Website

If you are wondering from where to start to improve your website’s search engine optimization, here are some best seo techniques which I am going to discussed for the improvement of your website.  For the Seo beginners I would like to say that first read some seo basics like On Page Optimization, Off Page Optimization etc. The evolution of the making the website visible and available to the search engine has more than two decades that concept of making a website easily visible to the robot is being used. As the search engines update algorithms and methodologies of working, the optimizer also have to change their traditional seo tips and get updated as per the new methodology.

The latest techniques are discussed here:

1. Guest Posting: 

Seo Techniques

Allowing the guest users to blog this is one of the most effective ways of link building that cannot be ignored by any crawler. Place your articles and blogs on famous sites which will attract more and more people. Make your posts unique and informative. You can also try to write the guest post on top blogs .

2. No Broken Links :

Seo Techniques

 Make sure that your website does not have a single broken link. When the website has a broken link it is a negative point for the websites reputation as it is listed as a less effective. This also reduces the number of visitors as people shall prefer using other websites instead of this site. Regular checks should be done to avoid this problem. A custom error page should be made that would be displayed when any link are not reachable.

3. Follow your competitor’s link:

Seo Tips

This often helps to get ideas and clues about the points that we might have missed out and it also highlights any new methods if implemented by them. Make a thorough study of competitors and use the techniques used by them. By using this seo technique you can get an idea about the inbound links from various good sites. so you can also submit your website. Go through their content what type of content they are writing etc. Analyse and pick up their weakest point and  make it strong for your's.

4.Go for interviews: 

seo tips and Tricks

Your interview shall enhance the performance of your website as well as it shall also increase the brand value of your business. Be active on widely used social networking sites such as facebook, Twitter, Google Plus etc where you can get the reviews of common people easily. Contact other bloggers and interview them. Subscribe to sites that take interviews.

5.Place content links on Authority Sites: 

Since search engines bots love the good quality content site. It is good seo practice to place your content  links on influential sites.This increases the value of your website thereby increasing the ranking and traffic.

6.Use Trackbacks: 

They help you to blog better and richer content along with permanent links. It is a good practice to display trackback links on your site. It is better to use this method as these links would not be deleted and will always be on the priority list of the bloggers. They are also very useful as they contain the keyword in their title which is rich.

Best Free Seo Tools To Improve your Site's Search Engine Optimization Latest Tricks

Search engine won’t ignore you if you have quality and unique content with rich keyword and right context. But you should do something to get a top rank in search engine.

Keyword research, back link analysis, site map submission are some of the best practice to improve your search engine ranking.


These are the best search engine optimization tools to improve your site ranking in search engines.
Google Ad-words Keyword Tool

With the Keyword Tool, you will get best idea and you can choose best keywords for your website or blog , including ideas for negative keywords. It will also show you statistics, such as the number of monthly searches a particular keyword receives globally, to help you decide which keywords you might want to use.This is my favorite tool , used for keyword research. This is the best free keyword tool available on internet.





You can select “Only show ideas closely related to my search terms” to see only results that include your original search terms. There are lots of other features available in Google AdWords Keyword Tool to find the best keyword.


You can see your results as broad match, exact match, or phrase match, which will allow you to compare statistics for keywords with multiple match types at the same time.


Do a keyword research before writing every article , to get a high page rank.


Open Site Explorer

It is a tool from SEOmoz. Open Site Explorer is the best tool for checking back links. It also shows page authority, domain authority,linking root domains, total links. Facebook shares, Facebook likes,tweets and Google+ reports are limited to SEOmoz PRO members only.


Now you can download SEOmoz PRO free trail for 30 days. this is the best SEO software I ever used. This site has lots of articles that helps you to boost your SEO.
Keyword Suggestion Generator

Keyword Suggestion Genererator is a free tool from seo-watch.org.uk. Lots of SEO tools are listed in this site. you can check out this keyword Suggestion generator and it will show Google related searches, Yahoo related searches and a combined search result.

Search Engine Reports

Search Engine Reports check the search engine ranking for every single keyword for a domain.You can download 30 days free trail to get access to their more features like reporting , graphs and dashboard. It’s free instant search engine ranking report works for me.






Majestic SEO

Majestic SEO provide information on how all the websites on the internet link to each other . You can register free to get Free reports for the sites you control. Full site explorer summary data for any site

Google Insights for Search

With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms.






Keyword Density Tools

The Keyword density tools are very effective tool to check your keyword density.This tool will help you to looking at competing sites and discovering some good keyword phrases (and keyword modifiers) to use in your page content which you may not have noticed at a cursory glance helping you to see if one page is way out of synch with top ranked pages also help you compare pages side by side.

Online Site Map Generator

Sitemap is the heart of your website. XML-sitemaps.com is a free online sitemap generator tool. You can build XML, ROR, Text, HTML sitemap from here. This is a very useful tool . Create your site map and submit it to Yahoo,Bing & Google . get indexed.

12 Must Use Free Firefox Addons for Search Engine Optimizers (SEO)

Search engine optimization is used to make any website visible and improve its ranking in search engines. But before SEO implementation search engine optimizers need to audit the website and know its present status. SEO strategy may vary from website to website and business to business. For doing SEO we need help of certain tools, here you can find some useful and free firefox add-ons for SEO’s.

Some Tools for On-Page Search Engine Optimizers
1. Google Toolbar: This is the tool with which every one is very familiar and knows its usefulness. The information which it provides to SEO’s is the page rank of a website and with the help of highlight button we can map keywords to pages and target appropriate page for selected keyword(s).


2. Alexa Toolbar: This toolbar from alexa.com is also very useful it provides information about website like Alexa rank, links relevant to the site the user is browsing, popup blocker, Wayback Machine tool through which you can see all the changes any website has gone through since it was launched.


3. Mozbar: This tool is by seomoz.com it can be used to know any website’s MOZRank, Page Authority and other SEO metrics by seomoz.com as you surf the web.


4. Web Developer Toolbar: With this toolbar you can view & edit CSS, disable web elements like images, outline website elements & information like H1 and H2 tags etc.


5. Firebug: This is an important firefox add-on for web developers but I think SEO’s should also use it with this addon you can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page.


6. SearchStatus add-on: Along with fast keyword density analyzer, meta tags analysis, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools it also displays the Google Page Rank, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser.


7. Google Page Speed Tool: Page speed plays an important role in terms of user experience as well as SEO. Major search engines like Google and Bing have started considering page speed as major ranking factor for websites.


In this regards Google has unveiled its page speed tool and the specialty of this tool is that it not only assigns overall page speed score to website but also suggests major improvement areas within website for improving website's load time.


Just use it once and you will know how important it is and it gives separate suggestions for desktop and mobile phones.

Now Some Tools for Off-Page Search Engine Optimizers

8. Awesome Screenshot Addon: I found this tool by diigo.com very useful in case you need to take a screenshot of a particular webpage to show it to the client or your boss with this firefox addon you can capture entire page or crop any portion, annotate it with rectangles, circles, arrows, lines and text, use eraser to hide sensitive information.


9. InformEnter: This is auto-form filler tool; it adds a small, clickable icon next to every input field in a web form, from where you can select the item to be inserted. This is very helpful during directory submissions, business listings etc.


10. SimilarPages: There are often times when you run out of your list of websites chosen for any particular task. You can use this tool to find similar websites to the one on which you are working. This can also be used to find competing websites.


11. TinEye Reverse Image Search: This is actually provided by a reverse image search engine TinEye.


12. SEO Quake: This firefox add-on is developed by seoquake.com, it shows the values of selected parameters for the page currently opened in the browser window. General set of parameters consists of such parameters as Google PR (Google PageRank of current page), Google Index (Number of indexed pages. Google version), Google link (Number of links, pointed to the current page. Google version (Except links from concerned domain)), similar parameters for many other search engines (Yahoo, MNS, Yandex, Rambler, Baidu) and some other miscellaneous parameters like keyword density. In addition you can also set your own custom parameters.


Besides these there are many tools and add-ons available for Search Engine Optimizers (SEO) you can share the tool which you use and which is not listed in this post. I hope you will find some of the tools useful and this will help you. Thanks.

Dealing with Google Suggestions beating competitors Internet Marketing Strategy

How to remove Google Suggestions.
Almost everyone of you might have obsered that whenever we type something to search on Google in gives us related suggestions. Recently I came across a situation where competitors were using Google Suggestion to demote a brand. I exactly don't know the criteria that when does Google includes certain keyword or key phrase in its suggestions i.e., whether it takes it upon reaching certain number of results obtained upon searching that keyword or on being number of times it has been searched. Now, what my competitors did was that they either searched the keyword many times or provided much results with that keyword so that it began to appear in Google Suggestions. The keyword was "companyname complaints" and when you search this you get complaints against company and I am very much sure that these complaints were also posted by 
competitors themselves. Now it was our task to remove the suggestion and we tried real hard but could not find a solution to the problem. 

So, finally we decided to post some articles with something positive and we made sure that those articles come on top with same keyword with which competitors were demoting our brand.


So, friends their is solution to every problem and its said that when someone starts pulling your leg that means you are progressing.

Convert your weaknesses into Strengths.

How to set custom robots header tags for better seo in blogger

You may have noticed that I have created many posts about seo(search engine optimization)this is because seo one the most important thing for a blogger. As a blogger or webmaster you sholud know the importance of seo too. Previously I have created a post about setting up custom robot text in which I told that robots text is like a pass for Google and other searchengines robots or crawlers which inform robots about which pages of your blog are allowed for them to crawl and which are not, you can see more details about robot text here. 

In this post I will tell you how to set custom robots header tags for better seo in your blog. So follow the below steps to set custom robots header tags:


(1). Go to Blogger Dashboard.

(2). Select settings and click on search preferences.

(3). Find custom robots header tags and click edit and select yes.
(4). When you select yes, it will explore some options, these are the options which you have to customize. So first option is Home page, below it select all and noodp after that move to the second one which is Archive and Search pages below it select noindex and noodp and move to the last option(Default for Posts and Pages) below it do the same which you did inHome page option, select all and noodp. If you are still confused then see below image it will settle all confusions:






(5). Click save changes and you are done!
I hope this post was helpful to you, if you have any problem as me in comments. Follow and subscribe for more tricks. If you like this post recommend it on Google by clicking g+1.


Tags: Robots, Google robots, Google robots text, txt, how to tutorials for bloggers, How to set custom robots header tags for better seo in blogger , seo help, seo tips, seo tutorials, increase blog traffic, Seoweek tips and tricks for bloggers.

How SEO works ?

Website streamlining is about outlining and enhancing a webpage with the goal that it pulls itself in the most astounding conceivable seek rankings. 

The primary thing to comprehend is that this is NOT the same as Paid Search Marketing. Paid Search Engine Marketing, using heaps of cash to show up in paid results against pivotal words and expressions is not SEO. These are two separate expressions, and professionals . The two are connected as they both influence your general indexed lists, however the strategies of SEO and the strategies of SEM are just sparingly related. 

Web indexes use calculations to attempt to survey the importance of a site and its substance to an inquiry term, and also attempting to evaluate the reliability, creativity, and nature of the substance being presented.seo s in long time past days had extremely straightforward set of transparent rationale. Internet searchers took a gander at titles, pivotal words with in substance and meta-labels, and looked (rather externally) at things like the amount of connections prompting a webpage or page. In the event that you rehashed your essential words regularly enough, there you were in indexed lists. Web advertisers would stuff catchphrases into articles and metatags, assemble immeasurable amounts of backlinks through registries and connection trades, and utilize an assemblage of low esteem methods to scale the web search tool results. 

Today the calculations that drive seek rankings are exponentially refined. They are misleadingly insightful, composed and refined to assess a site in qualitative ways that would flabbergast you.it portrays what google is attempting to attain through their application of their calculations. It incorporates attempting to distinguish quality and innovation of substance, publication quality control, objectivity, thoroughness, the site's legitimacy and dependability. In the event that this doesn't set the bar sufficiently high, after the proceeded with application and redesigning of Panda and Penguin, there is presently generous extra weighting connected to qualitative and even tasteful elements. Vicinity, recurrence and arrangement of commercials, utilization of outwardly unappealing shades and design are all assessed to help or damage your indexed lists. 

The bar is situated high. It is still simple to fall flat at enhancing your site on the off chance that you don't comprehend the best practices of SEO. It is however no more as simple to trick the framework. Google's refinement and initiative in the pursuit space have changed how SEO functions. Keeping in mind the end goal to place truly well in query items (for pertinent and significant watchwords and terms) it presupposes having a substance advertising method. Attaining high hunt rankings and making those rankings manageable obliges an amazing site, meticulousness, and the predictable application of great advertising practices. 

Site improvement is offering approach to Content Marketing Optimization. Seek streamlining has gotten to be all the more a strategic capacity within a bigger system that must consider and location your advertising objectives on a substance level.

SEO TIPS ALL ABOUT GAINING MORE TRAFFIC TO YOUR WEBSITE

The basic thing one needs to do to gain more traffic to the website is to use exactly the search terms for which you need your site to be listed in the SERP. The search terms become the keywords and the proper use of keywords is more important in improving the reach of any site. We would suggest the following.

1.Use the right keywords exactly the right number of times. The number of times a keyword is used to the number of other words in the content is popularly termed as the keyword density and thekeyword density shall be maintained within 4 percent. SEO tip is that if keywords are rightly used then the content would look natural. The artificial stuffing of the keywords into the content for the purpose of reach would push your site down in SERP.

2. Another important SEO fact is that the title must be properly framed and effectively utilised. We strongly recommend the use of the primary keyword in the title and the title shall be a minimum of 65-70 characters. Title and the content must always be relevant. Again ,we leave a note of caution the title should not be framed just for the purpose of reach with no relevancy to the content. The PANDA is noticing you…!


3.Next SEO tip is the proper & effective use of the description tag. The meta description is what is shown in the SERP. Sketch this with little care & let your meta description have at-least 160 characters. Use keywords such that the user be able to make out what your website is all about!


4.We have experienced that the prominence of the keyword also plays a vital role. So place the keyword at the very right place may be in the top or bottom of the page!


5. Make your content meaningful and content relevancy is also very important. Think that you are always eyed constantly by the HUMMING BIRD of Google.


6.Site freshness is also expected by the Google in ranking your site. Do update your site’s content in a constant frequency so you gain more views to your site.


There are many more you need to do as a part of the on page optimisation in your site but we consider this as the ABCD of SEO. When these are done on priority, the rest you do as part of SEO will have the effect. Enjoy doing SEO as a sport.

Latent Semantic Indexing

Search engines use a large database to store web pages. It applies a number of techniques for retrieving the stored data. One such data retrieval technique is Latent Semantic Indexing, popularly known as “LSI”. This technique is based upon a mathematical technique known as Singular value decomposition. This technique is mainly used to find out words that are used in the same context. This helps to extract the conceptual content of a body of text by noticing connections between words. For example - Synonyms. 


Example of Latent Semantic Indexing
An easier way to understand this concept is given below:-

Suppose we have 2 different web pages containing information related to dog food. The main content (use of semantic words) of the 2 pages is given as follows:-
Page A- Used words – (Dogs, dog food, meat, diet, pedigree, foods, breed, breeding, canine, meds, and cat)
Page B- Used words- (Dogs, dog meal, pets, dog food information, pet food, nutrition, dog health, breeders, Great Dane, German shepherd, Pug, Cocker Spaniel, grains, meats, quacker oats, bone ,meal, raw food, samples, biscuits , wheat gluten, meat inspection act etc)
These 2 pages when retrieved from the database would clearly indicate that Page B is more relevant to the user query “Dog food” as it contains more similar words gathered with the help of the process of LSI.


Please note: - LSI often returns relevant documents that don't contain the keyword at all.

WHY ARTICLE SUBMISSION IS IMPORTANT IN SEO?

Article marketing is the essence of modern-day Search Engine Optimization. Contextual backlinks are highly preferred by search engines. So, if you are really keen to get higher ranking and traffic through link building strategies make sure Article submission is an integral part of it. Article marketing is one of the best and most effective means of promotion as not only article marketing aids in educating the clients and giving complete details of your products and service, but it also contains maximum number of keywords ensuring your website gets the desired exposure in search engines. Also the fact that there are myriads of these article directories with dedicated niche, you can attract traffic from world over and get search engine’s attention at the earliest.

Unique and Fresh Content - To extract maximum benefits from Article Marketing, Unique and Fresh Content is must. Publish it to Respective Category – While submitting Article, watchfully publish the same to relevant category to valuable traffic.SEO Friendly Article - Write or hire professional of ExpertSEO Friendly Article Writers to ensure that your article appeals to targeted audience as well as the search engines.Keyword Density - Maintaining the right Keyword Density is also highly important. Keyword Rich Titles – Including keywords in the title will make your content more search engine friendly.No Affiliate Links – Generally when you are promoting your business via article marketing avoid including affiliate links as it turns off search engine robots.Keeping all these facts in Mind you will be able to get best results through article marketing and get quality backlinks along with tremendous.