How to Optimize the Website for Bing?

When it comes to doing SEO for Google then we get loads of articles, blog posts and other content on how we can optimize the website and get better rankings and traffic. But when it comes to optimizing the website for Bing then we have very less information from people on internet or World Wide Web (WWW).


Recently, Duane Forrester Senior Product Manager of Bing’s Webmaster Program organized a webinar on crawling basics. In this webinar he described factors Bing considers important before ranking any website for a particular search term.


Here is the summary of Bing crawling basics webinar describing important ranking factors for Bing:

Content is King: A lot of fresh and unique content is important for crawlers of Bing.

XML Sitemaps and RSS Feeds: Bing insists on using error free sitemap.xml. XML sitemap should not have URLs leading to 404 pages; Bingbot might ignore whole sitemap if it finds even one URL leading to 404 errors. RSS feeds are more important for Bing, by RSS feeds Bingbot will get update about latest content coming on website.

Robots.txt: In a survey conducted by Bing they found that most of the websites which Bingbot cannot crawl don’t have correct robots.txt file. They found that these websites have blocked crawlers from indexing the websites. So, check your robots.txt before doing SEO for the website.

Bounce Rate: Bing also considers bounce rate as a major ranking factor. If they find that most of the visitors are leaving a page before spending certain amount of time on that page, then they may rank down the website. So, keep a check on your bounce rate also. Make your website engaging enough for the visitors.

Bing Webmaster Tools: Finally, if you want to rank well on Bing then you should start using Bing webmaster tool. Benefits of using Bing Webmaster Tool are that you can have a better control on your website when it comes to indexing in Bing. Besides using an array of SEO tools like keyword research, back-link analysis etc. you can submit sitemaps, control robots.txt, URL parameters etc.

Besides all this, social media plays an important role in SEO for Bing. Hope this will help you in getting better ranks on Bing.

12 Must Use Free Firefox Addons for Search Engine Optimizers (SEO)

Search engine optimization is used to make any website visible and improve its ranking in search engines. But before SEO implementation search engine optimizers need to audit the website and know its present status. SEO strategy may vary from website to website and business to business. For doing SEO we need help of certain tools, here you can find some useful and free firefox add-ons for SEO’s.

Some Tools for On-Page Search Engine Optimizers
1. Google Toolbar: This is the tool with which every one is very familiar and knows its usefulness. The information which it provides to SEO’s is the page rank of a website and with the help of highlight button we can map keywords to pages and target appropriate page for selected keyword(s).


2. Alexa Toolbar: This toolbar from alexa.com is also very useful it provides information about website like Alexa rank, links relevant to the site the user is browsing, popup blocker, Wayback Machine tool through which you can see all the changes any website has gone through since it was launched.


3. Mozbar: This tool is by seomoz.com it can be used to know any website’s MOZRank, Page Authority and other SEO metrics by seomoz.com as you surf the web.


4. Web Developer Toolbar: With this toolbar you can view & edit CSS, disable web elements like images, outline website elements & information like H1 and H2 tags etc.


5. Firebug: This is an important firefox add-on for web developers but I think SEO’s should also use it with this addon you can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page.


6. SearchStatus add-on: Along with fast keyword density analyzer, meta tags analysis, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools it also displays the Google Page Rank, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser.


7. Google Page Speed Tool: Page speed plays an important role in terms of user experience as well as SEO. Major search engines like Google and Bing have started considering page speed as major ranking factor for websites.


In this regards Google has unveiled its page speed tool and the specialty of this tool is that it not only assigns overall page speed score to website but also suggests major improvement areas within website for improving website's load time.


Just use it once and you will know how important it is and it gives separate suggestions for desktop and mobile phones.

Now Some Tools for Off-Page Search Engine Optimizers

8. Awesome Screenshot Addon: I found this tool by diigo.com very useful in case you need to take a screenshot of a particular webpage to show it to the client or your boss with this firefox addon you can capture entire page or crop any portion, annotate it with rectangles, circles, arrows, lines and text, use eraser to hide sensitive information.


9. InformEnter: This is auto-form filler tool; it adds a small, clickable icon next to every input field in a web form, from where you can select the item to be inserted. This is very helpful during directory submissions, business listings etc.


10. SimilarPages: There are often times when you run out of your list of websites chosen for any particular task. You can use this tool to find similar websites to the one on which you are working. This can also be used to find competing websites.


11. TinEye Reverse Image Search: This is actually provided by a reverse image search engine TinEye.


12. SEO Quake: This firefox add-on is developed by seoquake.com, it shows the values of selected parameters for the page currently opened in the browser window. General set of parameters consists of such parameters as Google PR (Google PageRank of current page), Google Index (Number of indexed pages. Google version), Google link (Number of links, pointed to the current page. Google version (Except links from concerned domain)), similar parameters for many other search engines (Yahoo, MNS, Yandex, Rambler, Baidu) and some other miscellaneous parameters like keyword density. In addition you can also set your own custom parameters.


Besides these there are many tools and add-ons available for Search Engine Optimizers (SEO) you can share the tool which you use and which is not listed in this post. I hope you will find some of the tools useful and this will help you. Thanks.

WHY ARTICLE SUBMISSION IS IMPORTANT IN SEO?

Article marketing is the essence of modern-day Search Engine Optimization. Contextual backlinks are highly preferred by search engines. So, if you are really keen to get higher ranking and traffic through link building strategies make sure Article submission is an integral part of it. Article marketing is one of the best and most effective means of promotion as not only article marketing aids in educating the clients and giving complete details of your products and service, but it also contains maximum number of keywords ensuring your website gets the desired exposure in search engines. Also the fact that there are myriads of these article directories with dedicated niche, you can attract traffic from world over and get search engine’s attention at the earliest.

Unique and Fresh Content - To extract maximum benefits from Article Marketing, Unique and Fresh Content is must. Publish it to Respective Category – While submitting Article, watchfully publish the same to relevant category to valuable traffic.SEO Friendly Article - Write or hire professional of ExpertSEO Friendly Article Writers to ensure that your article appeals to targeted audience as well as the search engines.Keyword Density - Maintaining the right Keyword Density is also highly important. Keyword Rich Titles – Including keywords in the title will make your content more search engine friendly.No Affiliate Links – Generally when you are promoting your business via article marketing avoid including affiliate links as it turns off search engine robots.Keeping all these facts in Mind you will be able to get best results through article marketing and get quality backlinks along with tremendous.