15 Great Off-Page SEO Techniques Latest Easy Tricks

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking specifically at Off-Page SEO and some of the most effective ways to increase your page rankings on search engines.

Off-Page Search Engine Optimization

1. Social Networking Sites
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.
You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.

2. Blogging
Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).

You need to produce and include lots of unique content for your blog, such as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc. Try to remember to be clear and concise in what you are trying to convey to your readers within your blog posts, don’t waffle.

To help you promote your blog, submit it to niche blog directories and blog search engines. (See below)
If you’re not very good at writing content for your blog, then you could always hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.

3. Blog Marketing
Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).

4. Forum Marketing
Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.

5. Search Engine Submission
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

6. Directory Submission
Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.

7. Social Bookmarking
Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

8. Link Baiting
Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

9. Photo Sharing
If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.

10. Video Marketing
Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.

11. Business Reviews
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

12. Local Listings
Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.

13. Article Submission
If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).

14. Social Shopping Network
If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.

15. Answer Questions
You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity.

I hope you found this post useful. Please feel free to leave your questions and comments below!

Basic SEO Checklist 2015 Latest Post

-Have you checked for duplicacy of the content of your website?

-Have you checked about the indexing error for your website means all the web pages is indexed by search engines or not? 

-Have you resolved the canonical issues of your website(i.e website address with www or without www)?

-Have you created and submitted the XML and HTML site-map of your website?

-Have you passed the w3 validation of your website like HTML errors and CSS errors?

-All the images of website should contain ALT attribute so that search engine can easily crawl your website.

-Have you checked about the Robot.txt file for your website. Robot is Google software that is used to crawl your website and its content.

-Have to checked about the Meta tags like Meta description, meta keywords, title tag etc?

-Is your website verified by Google web master or not?

-Is your website registered with Google analytics or not?

-Have you checked the loading time of your website? This is most important from the visitor's point of view. Loading time should not exceed from 10 seconds.

-Have you checked about the 404 error or not? 404 error pages will not give the best response to the user.

-Have you checked about the Heading tags(like H1, H2.......H6)?

SEO Result is not in a flip of a switch.

Many who need the Search Engine Optimisation of their sites expect the results be happened in a flip of a switch. Rather, I say that SEO is a process that has to be worked on regularly. There are so many rules that may not be hard and fast but ought to be eyed on to achieve the best results. The SEO guys are to be careful in choosing the title, content, etc., All you need to do is to render the content naturally! The keywords are to be chosen in such a way that they are less competitive but have a huge search volume. The keywords are to be stuffed properly and the content should look natural even

 

after the keywords are stuffed. How much ever you do SEO for your site, the factors of the design and appearance and other marketing factors also play a major role. We need to doconstant SEO as the good SERP is achieved in varied durations depending on the competitors and many other factors. There should be a control on the optimal keyword density ratio too. Most of the sites might have got broken links and they are to be removed before we start the SEO.


The Google keyword analysis tool can be used do the keyword analysis and utmost care has to be taken when one gets into this phase. We have experienced & recommend that one needs to have perfect understanding of the business for which the site is created and also knows the various marketing strategies to do best SEO for the site.


The keyword phrases can be used but how..? The keywords when used individually yields good result but it may look little more natural if those keyword are clubbed and made as phrases. The natural keyword phrases could combine the search volume of many keywords which would stand as an advantage. Enjoy doing SEO.

SEO is Costlier - 10 Reasons Why Your SEO Budget Shouldn't Be Less Than $2000 Per Month

SEO is getting difficult and costlier. Gone are the times when you can easily create 1000's of backlinks from FFA sites in order to increase your backlink count and ultimately rankings. Keyword stuffing no longer works nor having keywords in the domain name. So, why are the business owners still thinking twice before spending big money on SEO? SEO has become smarter. An intelligent and creative person who possess excellent analytical ability with a great sense of forecast will win the game for SEO. And those abilities do not come under $150 a month? For those of you who are still trusting people who guarantee SEO under $150 a month are surely spammers or do not know the real meaning of SEO.

Here, I give you 10 reasons as to why you should spend at least $2000 per month for SEO:

1- Domain Analysis and Competitor Analysis Needs Expertise

See: Domain Authority and Its Impact on Search Results, Expert Competitor Analysis

2- Link Analysis Needs Time and Expertise Both

See: Cleaning Up Your Link Profile

3- Content Marketing Strategy Needs Creative Abilities

See: How to Create User Intent Based Content

4- Link Baiting Strategy Needs Creative Abilities

See: 30 Ways to Create Natural Backlinks

5- On Page Optimization Needs Technical Expertise

See: List of Meta Tags That Google Supports

6- Planning an Overall SEO Strategy Needs Experience

See: How to Plan a Winning SEO Strategy

7- Quality SEO Copywriting Needs Technical + Creative Skills

See: SEO Content Copywriting Basics

8- Approaching Webmasters for Link Removal/ Link Baiting Needs Patience and Effective Communication Skills

See: Google Disavow Links Tool

9- Planning a Branding Strategy Needs Effective Marketing Skills

See: Reputation and Branding in SEO

10- Keeping a Site On Page #1 of Google Needs Effective Forecasting Abilities

Bye Bye Google Authorship

Google authorship was one of the biggest changes that Google did to make the search results come out more cleaner and trustworthy. It moved from anonymous web to known web because of authorship but sooner than expected, the authorship ended rather abruptly. Google at first quietly removed author stats from the Webmasters tools then it finally removed author information from the search results. The authorship markup which did create a storm in the SEO community is no longer supported by Google. See here: https://support.google.com/webmasters/answer/6083347?rd=1

Does this mean that authorship once counted as one of the ranking signals is gone? Probably not. One of the reasons, I feel is that Google has demoted the author markup and ignored it from displaying in the front end because of spam. Google wanted to use authorship as a signal for displaying content from reputable authors higher up in the search results because people would have trusted them more. But, there was no surety that the author displayed using the markup is the original creator of the content. 

Also, several of the pictures used in the markp were not original. Hence, the sole purpose of Google was defeated and it had to drop the idea of displaying author information in the search results.

Yes, Google will still count the author rank but only from clearly distinguished authors and not of everyone (this is my personal opinion). Think of authors and industry experts who have a Wikipedia page, Google can easily trust those authors and detect content written by them. Other than that which authors will receive a boost is yet not known. Danny Sullivan also reported that Author rank is fine and should stay alive. 

Well, more concentration should now be put into rich snippets and how well your site is able to utilize its benefits. Yes, structured data and rich snippets are still supported by Google.

Also, Google will continue to display Google Plus posts shared by your friends in your circles in the search results if you are logged in. So, in that case, you might see author information in the search results but those will remain local to your profile only. Please don't get confused with these author snippets as they have a limited local display.

Please note: Google has hinted aboout the use of author rank but never really clarified its stands on using it as a ranking factor. So, the opinion expressed here is my own and not of Google.

Latent Semantic Indexing

Search engines use a large database to store web pages. It applies a number of techniques for retrieving the stored data. One such data retrieval technique is Latent Semantic Indexing, popularly known as “LSI”. This technique is based upon a mathematical technique known as Singular value decomposition. This technique is mainly used to find out words that are used in the same context. This helps to extract the conceptual content of a body of text by noticing connections between words. For example - Synonyms. 


Example of Latent Semantic Indexing
An easier way to understand this concept is given below:-

Suppose we have 2 different web pages containing information related to dog food. The main content (use of semantic words) of the 2 pages is given as follows:-
Page A- Used words – (Dogs, dog food, meat, diet, pedigree, foods, breed, breeding, canine, meds, and cat)
Page B- Used words- (Dogs, dog meal, pets, dog food information, pet food, nutrition, dog health, breeders, Great Dane, German shepherd, Pug, Cocker Spaniel, grains, meats, quacker oats, bone ,meal, raw food, samples, biscuits , wheat gluten, meat inspection act etc)
These 2 pages when retrieved from the database would clearly indicate that Page B is more relevant to the user query “Dog food” as it contains more similar words gathered with the help of the process of LSI.


Please note: - LSI often returns relevant documents that don't contain the keyword at all.