Internet Marketing
Internet marketing, or online
marketing, refers to advertising and marketing efforts that use the Web
and email to drive direct sales via electronic commerce, in addition to
sales leads from Web sites or emails.
Search Engine Optimization
The process of maximizing the
number of visitors to a particular website by ensuring that the site
appears high on the list of results returned by a search engine.
Social Media Marketing
Social media marketing is the process of gaining website traffic or attention through social media sites.
Email Marketing
Email marketing is directly
marketing a commercial message to a group of people using email. In its
broadest sense, every email sent to a potential or current customer
could be considered email marketing.
Referral Marketing
Referral marketing is a process
to increase word of mouth marketing by encouraging customers and
contacts to talk as much as possible about a brand or product.
Content Marketing
Content marketing is a marketing
technique of creating and distributing valuable, relevant and consistent
content to attract and acquire a clearly defined audience – with the
objective of driving profitable customer action.
Native Advertising
Native advertising is a form of
online advertising that matches the form and function of the platform on
which it appears. The word "native" refers to the content's coherence
with other media on the platform.
Search Engine Marketing
Search engine marketing (SEM) is a
form of Internet marketing that involves the promotion of websites by
increasing their visibility in search engine results pages (SERPs)
through optimization and advertising.
Pay per Click
PPC is a business model whereby a
company that has placed an advertisement on a website pays a sum of
money to the host website when a user clicks on to the advertisement.
Cost per Impression
DEFINITION of 'Cost Per Thousand -
CPM' The price of 1,000 advertisement impressions on one webpage. If a
website publisher charges $2 CPM, that means an advertiser must pay $2
for every 1,000 impressions of its ad. The "M" in CPM represents the
roman numeral for 1,000.
Display Advertising
Display advertising is graphical
advertising on the World Wide Web that appears next to content on web
pages, IM applications, email, etc. These ads, often referred to as
banners, come in standardized ad sizes, and can include text, logos,
pictures, or more recently, rich media.
Contextual Advertising
Contextual advertising is a form
of targeted advertising for advertisements appearing on websites or
other media, such as content displayed in mobile browsers. The
advertisements themselves are selected and served by automated systems
based on the content displayed to the user.
Behavioral Targeting
Behavioral targeting comprises a
range of technologies and techniques used by online website publishers
and advertisers aimed at increasing the effectiveness of advertising
using user web-browsing behavior information.
Affiliate Marketing
Affiliate marketing is a type of
performance-based marketing in which a business rewards one or more
affiliates for each visitor or customer brought by the affiliate's own
marketing efforts.
Cost per Action
Cost Per Action or CPA (sometimes
known as Pay Per Action or PPA; also Cost Per Conversion) is an online
advertising pricing model, where the advertiser pays for each specified
action - for example, an impression, click, form submit (e.g., contact
request, newsletter sign up, registration etc.), double opt-in or sale.
Mobile advertising
Mobile advertising is the communication of products or services to mobile device and smartphone consumers.
No comments:
Post a Comment