Google and facebook is some thing without which today world cannot think to wake up in the morning. Immediately after waking up today's teens and youth opens Google search and Facebook through their cell phones, tablet or computer, so you can really do your business done if you rank well.The ranking in Google has 2 kinds. The One On-page SEO factors and other is done through Off-page SEO factors. The on-page Google search ranking some think which should be consider more than offpage.
Here are eleven factors and very easy to apply tips to achieve good ranking in Google
Keyword: Selection of keywords are of prime importance when you talk of Search engine ranking, We all have tendency to go for generic keyword or high competition keyword , which is some thing is crap. There are lots of other key word, where search is more but competition is less why cant we go for such a keyword.To search something the targeted keyword should be used in a specific manner with art & science, so that appropriate search can be targeted for top positions & maximizing the
Outgoing links: Outgoing links which can be also said as out bound links OBL. I recommend not to have more OBL. This links should be correlated to the title of the linked pages. The wrong link can harm the site.
I have seen using Strong tag where ever we have keyword Use correct propoton if <em> and <strong> Tag. Use For bold <strong> tag and for Italics use <em> tag
Article length and links: For Offpage works, the article which is having more texts is more welcomed. The quality is always to be taken into account as per brand and business requirements. The best practice for article submission consists of text with right keyword density. Normally you can have 3% of keywords. Always try to have 500 to 600 words for a article. The articles should always have text related to title and theme.
Permalink: The permalink can be Page URL which is one of the important factors that influence rankings. Don't stuff the url only with keywords but utilize them smartly with right keyword in the static page URLs or apparently static URL. The URL with related words should be re-written for better results. The size should be precise. Don’t using stop words question marks, punctuation marks in the URLs which search engin bot don't like .
Over optimization penalty: Un-natural traffic can be because of Flag and triggers and the link growth to identify which may lead to over optimization penalty. Penalties may be like -30 to -50 i.e 30 to 50 drop in SERP ranking. Over optimization is one the latest update which Google has introduced .
Over optimization may have following
1. Aggressive use of exact match anchor text (both in on page and off page)
2. Aggressive use of exact match Keyword
3. Having only keywords in URL
4. Keyword stuffing indoor / outgoing links
5. Having Site wide links
6. Using both title and alt tags for image
Don’t make use of Frames: Always try not to use iframe , since lots of bots are finding it hard to crawl the page, but Nowadays google bot is not having problem in crawling the page but yahoo and bing has problem, most of the keyword ranking in google may also rank good in yahoo and bing ( not Vice versa) so always dont use iframe .
Note:
When to have I frame : If your site is having lots of image or flash and its really taking time to load then in such case you can have iframe, when i say lots i mean more than 50 +
Internal links and anchor texts:
All internal links take a share of the link ‘trust’ juice. The hyperlinks with dofollow poining to other url can pass on the link value but with those with nofollow can stop the link value drain. To get the good results from internal linking structure,follow hierarchy of interlinking of links instead of having all the links in home page, try to have 150-200 links max
Freshness of Pages:One of the crucial factor to rank good in SERP is to have the fresh content. With the Update of Panda, Google has started loving Blogs and fresh content. Site with the good authority can really look forward for fresh page or may go for blogs in there site is they are having few page
Canonicalize the Duplicate pages of your website.
Try to have rel="canonical" for all the page which is having duplicate page
Heading tags: One if the other important factor is having heading tag in the site. the second thing to do on onpage is to have heading tag Mostly known and used heading tags are H1 to H6. H1 tags are of first priority which followed by others. There are lots of site which do not have heading tag .
Things to remember while implementing the heading tag
1) Always implement heading tag in hierarchy i.e H2 should not come first. always have h1 first the followed by h2,then followed by h3
2)Have onely one h1 tag in one page
3) Don't duplicate the h1 tag i.e every page should have different h1 tag
Have responsive Site
Today is the world of Mobile phone and tablet , so try to make your site a responsive to these gadgets
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